In the ancient time, time was measured by the sunlight. Over time, machines took over the role of measuring time, which became one of the information tools in the Internet era. Among so much information, we are constantly trying to find something important to us. "Lights, rather than words." LUXTURE is a new element that conveys meaningful messages with lights.
VELDT strives to be environmentally conscious. The LUXTURE AARDE was created with the desire for a sustainable future on our mind. Stay informed on UV exposure, wave levels, and weather forecasts to promote your well being, and use the Climate Action Reminder feature to foster awareness of global climate change and provoke individual efforts that collectively result in a big impact. Fitted with a beautiful and unique Birch or Stone strap made of sustainable material such as chaochouc natural rubber, shale and birchwood, there is a feeling of calmness and serenity with each glance at your LUXTURE AARDE.
The earth's temperature has been rising over the years, due to human activities destructive to our ecosystem and emissions of greenhouse gases such as CO2. Global warming and climate change will only continue, casting a dark shadow on the future of the earth, unless there is a dramatic change in human activity. The Climate Action Reminder calculates the daily average temperature of the countries under the Paris Agreement and shows the contrast between past and present on the watch. Compare the temperature of your current location against the earth temperature a decade ago. This is an original function created by VELDT in hopes to foster daily awareness of the impact, and remind us of the opportunity to contribute to the common cause.
LUXTURE AARDE is available in the U.S. at the four b8ta stores shown below as well as on the b8ta online store. LUXTURE is also sold on VELDT’s online store.
New York City: 20 Hudson Yards, New York, NY 10001
San Francisco: 1699 3rd st, San Francisco, CA 94158
San Jose: 333 Santana Row, Suite 1115, San Jose, CA 95128
Los Angeles: 395 Santa Monica Place Level Two, Santa Monica, CA 90401
LUX : Light-Infused Functionality
You receive a message from your special someone and the watch glows their unique tint to notify you. A beautiful spectrum of colors delivers your indispensable information via light. And while glowing outwards, the watch synchronously intakes the world’s light to measure sun exposure and alert you to your UV intake. Living in touch with the light, you are refreshed and illuminated with the information you need to fit your style and rhythm.
FUTURE: An Expanding System
In addition to the preset features provided by VELDT, LUXTURE offers a mobile service platform “Riiiver”, which VELDT and Citizen Watch have developed in partnership.
With Riiiver, you can create functions as you wish and download functions other members have published.
Our design incorporates the gears for growth and evolution.
For LUXTURE's slim 38mm case, VELDT designed a sleek outline from "VELDT BEAK", which is the protrusions at 6 and 12. The result is its stylish and elegant body. LUXTURE is a watch of detailed excellence. The caseback is covered with colored glass. Feel the comfort and sophisticated finishes of beautiful leather straps and stone straps made of sliced stone.
“VELDT FLARE” tells information with the lights embedded in the dial. It conveys messages from someone important with a colored light you select and displays the time of the next appointment and the weather forecast timeline with the colored lights. "Be aware with lights" - you have the power to be selective in beautiful time.
LUXTURE offers wireless charging, meaning you can charge it by simply positioning the back of the watch on the charger. Additionally, the charging pads are covered with elegant suede with earth tones, which matches each color of the watches. Not only the performance but also the look is a work of art.
Riiiver is an open IoT platform that connects people, things, and actions while offering a new experience of “time”.
You can download and use the Riiiver app separately to create Riiiver iiidea yourself, using the pieces that exist on the Riiiver store. You can then assign those experiences created by you, your friends, or the Riiiver community to your VELDT watch so that its functions match your lifestyle.
Riiiver is owned by Citizen Watch. VELDT is responsible in part for the planning of Riiiver and in whole for the development and operation.
Riiiver teaser website https://riiiver.com/en/
Creating new features on Riiiver is simple. You just combine functional parts called “Piece” on the app.
No need to have coding skills or engineering background. You can easily create a function you like,
just by picking 3 Pieces: “Trigger”,   “Service”   and   “Action”.
For example, you can create a function that lets you display your favorite team’s game on your watch, or send your friends your current location with one button.
There is no doubt that Riiiver stimulates and grows your curiosity and creativity.
For more information, visit https://riiiver.com/en/about/
VELDT has designed, developed, and operated Riiiver, since the planning stage. Utilizing this know-how, we have prepared original functions that combine the beautiful world view of VELDT. Keep an eye out for feature releases from VELDT.